New version of the Bible - Coffee Table Edition!

Most people think of the Bible as a densely printed book with no pictures, but a version of the scripture that resembles a glossy coffee table magazine aims to change that. It's part of a wave of radical presentations of the Bible, including a manga version and a Lego gospel. But how do Christians feel about these attempts to spread the word?
It's the kind of magazine you might find in a doctor's waiting room next to Cosmopolitan or Reader's Digest. On the front is a pale face heavy with mascara. A flick through throws up striking images: urban flooding, a Nigerian abattoir, a girl eating noodles, a pooch in a limo.
It's only when and if you get round to reading the text that the incongruity strikes you: "Go and sell all you have and give the money to the poor, and you will have riches in heaven." What kind of problem page is this?
BIBLE VERSION HISTORY
382: Jerome commissioned to tackle Latin Vulgate translation
1382: Wyclif's Bible, translations of Vulgate scripture into Middle English start to appear
1455: Gutenberg prints Bible using movable type
1522: Martin Luther translates New Testament into German
1526: Tyndale's English New Testament printed
Bible Illuminated is the latest attempt to bring the Bible into the modern world. In the format of a 300-page glossy magazine, it contains the whole text of the New Testament in a popular translation, with no chapter or verse numbers.
The images are by turns beautiful, violent, oblique and provocative - much like the book itself.
The text "She will have a son, and you will name him Jesus" is illustrated with a veiled Muslim. One verse has a photo of a pair of knickers draped over high-heeled shoes, sending you back to the passage to find out what it's really about.
The person behind this remarketing of holy writings is Dag Soederberg, a Swedish businessman. And contrary to expectations, he is not a Christian hoping to convert anyone. "I'm not on a mission from God," he explains. "I'm not particularly religious. I'm not telling anyone they should believe."

What he sees in the Bible is a profitable chance for people to look again at their world. "We are all affected by it," he says. "Morals are based on it, rightly or wrongly, government, laws. I'm saying to people: this is your history, read it.
"It's the most sold book in the world, but the least known. I want to take it off the shelves and put it on the coffee table."
It's the kind of thing that might provoke tuts and headshaking in the pews, one imagines. "Some people will feel it's dumbing down," says David Ashford of the Bible Society, an organisation that exists to "make the Bible heard". "How can it be the Bible when it's got Angelina Jolie in it?"

He, however, welcomes it with open arms. "You have to understand that what we think of as the traditional serious-looking leather-bound Bible is actually a relatively new format. In the Middle Ages, picture books - with people in contemporary dress - were the way most people read the Bible.
"At first the Bible was a collection of scrolls, then illustrated handwritten volumes. When printing was invented they were produced in Latin with pictures. Later they were published in plain closely printed text, in the common language, to get them into as many people's hands as cheaply as possible."
So, ironically, Soederberg's attempt to popularise the Bible by getting away from its traditional format is exactly what the people who created that format were doing.